28 November 2011

Games Coming to Android Market in Korea


[This post is by Eric Chu, Android Developer Ecosystem. —Dirk Dougherty]

In the 24 months since the first Android device became available locally, Korea has quickly become one of the top countries in Android device activations. In parallel, we’ve also seen tremendous growth in app downloads from Android Market. Korea is now the second-largest consumer of apps worldwide. Today we are adding to this momentum by bringing games to Android Market in Korea.

Starting right away, Android users in Korea can explore the many thousands of popular game titles available in Android Market and download them onto their devices. For paid games, purchasing is fast and convenient through direct carrier billing, which lets users in Korea easily charge their purchases to their monthly mobile operator bills.

If you are a game developer, now is the time to localize your game resources, app descriptions, and marketing assets to take advantage of this new opportunity. When you are ready, please visit the Android Market developer console to target your app for distribution in South Korea and set prices in Korean Won (KRW). If you don’t want to distribute to Korea right away, you can also exclude it.

With the huge popularity of games on Android and the convenience of direct carrier billing in Korea, we expect to see a jump in game purchases and downloads in the weeks ahead. For game developers worldwide, it’s “game on” in Korea!